Statistic regarding Primark customers: hobbies

AIlon has analyzed 6363 people from Germany who have a very high affinity to Primark and compared the mean values with a representative sample of the population.

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Recreation | Primark

March 24, 2022

This statistic visualizes the hobbies of that part of the German population, with a high affinity for the fast fashion label "Primark", in comparison to the total population. The largest outliers in the positive range are: Kino, Photography, Video games and in the negative range are: Gardening, Lotto, DIY/carpentry.

This bar chart visualizes, how a preference for the brand "Primark" correlates with an affinity for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Primark" customers to have a preference for "Gardening" is decreased by 88.7% .

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