Statistic regarding Primark customers: favorite cuisine

AIlon has analyzed 6363 people from Germany who have a very high affinity to Primark and compared the mean values with a representative sample of the population.

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Culinary | Primark

March 24, 2022

This statistic visualizes the favorite cuisine of that part of the German population, with a high affinity for the fast fashion label "Primark", in comparison to the total population. The largest deviations in the positive range are: African cuisine, Vegetarian and vegan cuisine, Family Style-Restaurants and in the negative range are: Rotwein, Grilling, Burger.

This bar chart visualizes, how a preference for the brand "Primark" correlates with an affinity for the displayed Culinary affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Primark" customers to have an affinity for "Rotwein" is decreased by 62.58% .

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