Statistic regarding Neckermann (Versandhandel) customers: hobbies

AIlon has analyzed 2416 people from Germany who have a very high affinity to Neckermann (Versandhandel) and compared the mean values with a representative sample of the population.

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Recreation | Neckermann (Versandhandel)

March 23, 2022

This statistic shows the hobbies of that part of the German population, with a strong preference for the tour operator "Neckermann (Versandhandel)", compared to the total population. Very pronounced is the positive relation to Travelling, Photography, DIY/carpentry, as well as the decreased value for Sewing/knitting/crocheting, Cooking, Massage.

This bar chart visualizes, how an affinity for the brand "Neckermann (Versandhandel)" correlates with a preference for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Neckermann (Versandhandel)" customers to have a preference for "Travelling" is increased by 34.79% .

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