Statistic regarding Neckermann (Versandhandel) customers: favorite musicians

AIlon has analyzed 2416 people from Germany who have a very high affinity to Neckermann (Versandhandel) and compared the mean values with a representative sample of the population.

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Music Influencer | Neckermann (Versandhandel)

March 23, 2022

This statistic shows the favored musicians of that part of the German population, with a strong preference for the tour operator "Neckermann (Versandhandel)", compared to the total population. The largest outliers in the positive range are: Stromae, Blink 182, Fettes Brot and in the negative range are: Rihanna, Mark Forster, Dieter Bohlen.

This bar chart visualizes, how a preference for the brand "Neckermann (Versandhandel)" correlates with a preference for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Neckermann (Versandhandel)" customers to have a preference for "Stromae" is increased by 1.65% .

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