Statistic regarding Reebok customers: hobbies

AIlon has analyzed 30374 people from Germany who have a very high affinity to Reebok and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Recreation | Reebok

March 24, 2022

This statistic shows the hobbies of that part of the German population, with a high affinity for the fashion label "Reebok", compared to the total population. The largest deviations in the positive range are: Photography, Erneuerbare Energie, Drohnen and in the negative range are: Sewing/knitting/crocheting, Cooking, Gardening.

This bar chart visualizes, how an affinity for the brand "Reebok" correlates with a preference for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Reebok" customers to have a preference for "Photography" is increased by 76.8% .

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