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Financial | Alnatura
March 23, 2022
This statistic visualizes the favorite financial companies of that part of the German population, with a strong preference for the shopping brand "Alnatura", in comparison to the total population.
Very noticeable is the positive relation to Schwäbisch Hall, Dkv, Comdirect, as well as the negative correlation with Aok, Sparkasse, Bkk.
This bar chart visualizes, how a preference for the brand "Alnatura" correlates with an affinity for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alnatura" customers to have an affinity for "Schwäbisch Hall" is increased by 177.69% .
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