Statistic regarding ProSieben viewers: favorite fast fashion brands

AIlon has analyzed 12412 people from Germany who have a very high affinity to ProSieben and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | ProSieben

March 23, 2022

This statistic shows the favorite fashion brands of that part of the German population, with a high affinity for the media company "ProSieben", in comparison to the total population. Especially noticeable is the positive relation to New Balance, Snipes, Gstar Raw, as well as the negative relation to Adler, Gerry Weber, Nkd.

This bar chart visualizes, how an affinity for the brand "ProSieben" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ProSieben" viewers to have an affinity for "New Balance" is increased by 94.86% .

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