AIlon's calculations uncovered that with the given perception of the customers lead to a scatter loss of over 60% .
Instead of the socio-demographic attributes the client had in mind, AIlon found the target group to be easily identifiable by their particular interest in fitness and yoga studios (45% probability) and also high probability of owning a dog.
Based on AIlon's insights the company developed an new online marketing strategy, which enabled them to reach its target group much more precisely and with a significant increase in sales. After the implementation of the results of AIlon, the scatter loss could be reduced to approx. 20%. In conclusion, the client was able to simultaneously greatly decrease scatter loss, increase conversion and get a better understand of their customers interests and needs.