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Market growth for small businesses | AIlon in Marketing
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Market growth for small businesses

Marketing in Retail

  • Extended understanding of the target group
  • Customer-oriented marketing
  • Increased budget efficiency

The challenge

For the young manufacturing company specialised in sustainable women's fashion, the focus in the past has been on regional direct sales. For the next step, sales throughout Germany with its own online shop, a clear understanding of the target group was essential in order to use the available marketing budget specifically on those advertising channels that are most relevant for the target group.
Scattering losses pose business-threatening expenses for the company, which must be reduced to a minimum.

Results

The target group analysis, conducted for the company using AIlon, was then included as the basis for the entire marketing strategy in national online sales.
Furthermore, the results presented in the online dashboard were made available to all employees in the marketing area for day-to-day operations.
With the information provided, the company was able to increase its marketing efficiency enormously and to ensure a promising market entry into the national business.

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The realization that we worked with such a different idea of the customer for such a long time was very shocking.

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While the analysis also confirmed previous assumptions by the entrepreneur of the target group, important new insights into the interests, socio-demographic and psychographic characteristics of the target group were identified. Using these algorithmically identified properties, it was possible to extremely minimize scattering losses and gain important insights for the design of marketing activities. As shown in the section of the AIlon Dashboard, the scatter loss could be reduced to less than 9 percent using calculated parameters.