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Our client spends the majority of its marketing budget on influencer marketing. The problem? Our client had developed methods to evaluate the quality of influencers, but had not found a way to vali...
Our client spends the majority of its marketing budget in online. The problem? Not the entire audience could be reached online, thus the client consulted AIlon in order to figure out the marketing ...
A fortune 500 company employs a large workforce of Sales Agents on the streets. Each agent needs training before they can be employed in sales effectively. The more complex products which are also ...
Insurance fraud is defined as exaggerating a legitimate claim. Read more
Our client is a europe-based leader in luxury goods which has grown to offer a wide range of luxury products worldwide. The company operates under one main guiding principle: To build products that...
Increasing specialization in combination with an aging population creates a vigorous competition for the world’s most valuable resource:Human Capital.
It is both challenging
When you want your clients to feel like home, you have to know what "home" means to them. AIlon knows the preferences of your audience regarding every aspect of life: What kind of music they listen...
The client is a young company from the fashion industry, which has been specialized in the sustainable production of women's clothing. In their mind they had a clear picture of their customer in te...
First we have to define which audience you want to analyze. This definition can be given by an arbitrary combination of
For example an affinity for your product/brand, a competitor's product or any other product. Any lifestyle habit or preference like for example music (-genre), band, newspaper, sports (-club).
For example socioeconomic segments, age, gender, ethnicity, employment sector, education level, feminity / masculinity scores (like being a very female woman)
For example individuals living in urban/rural areas, the state or county or in a radius from a given longitude/latitude
Openness to experience (inventive/curious vs. consistent/cautious)
Conscientiousness (efficient/organized vs. easy-going/careless)
Extraversion (outgoing/energetic vs. solitary/reserved)
Agreeableness (friendly/compassionate vs. challenging/detached)
Neuroticism (sensitive/nervous vs. secure/confident)
Many real-life outcomes become more or less probable based on the personality of an individual. These include for example
AIlon delivers crucial insights for various purposes. On the other hand, AIlon can easily overwhelm you with relationships and information, thus you have to define what your goal is. This defintion includes topics like for example
Is it interesting how many distinct, singificant clusters AIlon can find in your audience and how they compare to each other?
Is it interesting for you to learn how to reach your distinct overall audience or its segments most effectively?
Is it interesting for you to learn how much of your marketing budget should flow in which channel to maximize effiency?
Is it interesting for you how your actual costumer-base differs from your audience to find unused market potential of your products?
We can deliver the results you need in any format you need or what best makes you reach your goal. The most popular formats include
The easiest, fastest and normally cheapest way to access AIlon. We present all of your results in an individual, handmade dashboard that allows you to access all the information you need, whenever and wherever you are.
The correct interpretation of the statistical relationships can be tough. If you do not have sufficient capacities for doing so, it's sometimes better to let us explain.
We can also deploy AIlon as an on-premise solution on your servers to put you in the driver's seat. This way you can make your own calculations and integrate AIlon's results into your existing infrastructure.
Contact us to get into augmented intelligence - better today than too late.