Communicating with your audience, you communicate with individuals.
Every individual in your audience has a unique combination of mindset, preferences, habits.
In order to be (and remain) successful it is crucial to understand why customers chose you and not your competitor.
This is especially true in competitive markets, but reality is too complex - even for the brightest minds.
AIlon unlocks augmented intelligence for you, a novel methodology that handles the enormous complexity, answers your questions and propels your success. On this page, we will make you understand why AIlon matters: also, for you.
Blanket advertising, the idea that a hundred million people receive the same piece of direct mail, television advert, digital advert or poster advert, is outdated.
To do justice to this reality most companies started to segment their audiences.
The goal of segmentation is to strike the balance between approaching each person individually and blanket advertisement. Between unfeasibly specific and negligently broad. This task is both incredible complex and critically important for success.
Although in our personal life we all recognize every person to have an unique mindset, preferences and habits most companies still segment their audiences by demographics and geographic only.
Pause a moment and think about it.
The idea is ridiculous.
The assumption that the entire being of a person is solely defined by their age, gender or ethnicity reduces people to be one-dimensional and be entirely governed by external factors.
Clearly, demographics and geographics influence your worldview, however for example being a specific age and gender it is not what makes people get up in the mornings. When personality, lifestyle and interests are added to the equation, the demo-/geographic factors approach irrelevance. It is these internal factors that make them who they are.
It is crucial to take your audience for the multi-dimensional individuals they are and identify the dimensions that really matter.
Classical business starts with the creatives and ends at the audience
Nearly all classic business operations and communication follow a top-down approach:
There is a creative lead of some sort.
Marketers then gather and develop adverts/ products/ services they assume to resonate with an audience.
This general approach is especially dominant in marketing and product development, but can be found in other areas of business like recruiting (creation of job postings) or public relations.
However, with millions of data points on each potential audience at hand, this structure is fundamentally changing:
Today you can understand the audience before any measure is taken.
Today you can replace assumptions in the creative processes with data.
Today there is no need for trail and error.
Modern business starts at the audience and ends at the audience
We do not have to guess how an advert/ product/ service will resonate with the audience anymore. The answer lies behind the door of enormous masses of data. All you need is the power of AI to unlock the door.
The contemporary approach to doing business is as follows:
- Develop only products/ services with a real audience
- Market the products/ services to only the relevant people
- Point out the things that really matter personally
No need to be in the dark - there is a light switch.
AIlon analyzes your audience, you make the informed decision based on it.
Leveraging artificial intelligence to extend human intelligence: A combination that is more than the sum of it's element.
This is augmented intelligence.
The artificial intelligence evaluates vast amounts of complex data providing condensed insights. Hence, we are delivered from the labor-intensive data acquisition, crunching and filtering, now free to do what matters:
Abstract grand ideas, create new things and decide where the future leads all the while taking your business to the next level.